{"id":801,"date":"2026-07-01T17:49:43","date_gmt":"2026-07-01T17:49:43","guid":{"rendered":"https:\/\/piwil.pl\/home\/"},"modified":"2026-08-18T20:53:04","modified_gmt":"2026-08-18T20:53:04","slug":"home","status":"publish","type":"page","link":"https:\/\/piwil.pl\/en\/","title":{"rendered":"Home"},"content":{"rendered":"
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Building a knowledge system for wellness and longevity in Poland<\/span><\/span><\/h1>

PIW&L is an independent center for knowledge and analysis of the wellness & longevity market in Poland. We do not comment on the market.
\nWe organize it.<\/p>\n<\/div><\/div>

I want to know how wellness is changing my industry<\/span><\/i><\/a><\/div><\/div><\/div><\/div>

Knowledge and data that<\/span> build trust<\/span><\/strong><\/h1>\n<\/div><\/div>

The wellness market requires a common language, precise definitions, and clear standards. We organize knowledge so it can develop consciously and responsibly.<\/p>\n<\/div><\/div>

I want to use PIW&L knowledge and data<\/span><\/i><\/a><\/div><\/div><\/div><\/div>

Longevity – the architecture<\/span> of life, work, and space<\/span><\/strong><\/h1>\n<\/div><\/div>

By 2040, every third Pole will be over 60 years old. Longevity economy is a reality for which Poland must be prepared. The goal is to improve quality of life\u2014understood as health, vitality, and sense of purpose.<\/p>\n<\/div><\/div>

I want to understand what longevity economy is<\/span><\/i><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

$6.8 trillion<\/span><\/span><\/h2>

Value of the global wellness market (GWI 2024)<\/p>\n<\/div><\/div><\/div><\/div>

11 sectors<\/span><\/span><\/h2>

Wellness economy permeates the entire economy<\/p>\n<\/div><\/div><\/div><\/div>

2025<\/span><\/span><\/h2>

Year of establishment. The first knowledge center in Poland<\/p>\n<\/div><\/div><\/div><\/div>

GWI<\/span><\/span><\/h2>

We operate according to Global Wellness Institute standards<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/section>

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PIW&L is science \u2022 business \u2022 longevity<\/span><\/span><\/h2>

The Polish Institute of Wellness & Longevity is an independent center for knowledge, data,
\nand analysis of the wellness & longevity market in Poland. We operate as a think tank
\nand strategic platform at the intersection of science, business, and innovation.<\/p>\n

We connect what Poland needs most in the area of health
\nand well-being: reliable data, a scientific approach, and practical implementation.
\nWe do not comment on the market. We organize it.<\/p>\n<\/div><\/div>

I want to learn who you are<\/span><\/i><\/a><\/div><\/div><\/div>
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Three areas. One goal:
\nto improve the quality
\nof health and life of Poles.<\/h2>\n<\/div><\/div>
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WELLNESS<\/span><\/span><\/h3>

We organize, define, and develop the wellness market in Poland\u2014through research, standards, and market education. Wellness is not a spa. It is the infrastructure of quality of life.<\/p>\n<\/div><\/div><\/div><\/div>

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LONGEVITY<\/span><\/span><\/h3>

We are building the foundations of longevity economy in Poland\u2014connecting demography, technology, and new business models. Longevity begins with decisions made today.<\/p>\n<\/div><\/div><\/div><\/div>

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KNOWLEDGE AND DATA<\/span><\/span><\/h3>

The first center in Poland for analysis of the wellness & longevity market\u2014reports, benchmarks, trend mapping. Without data, there is no strategy.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

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Wellness economy is changing the market structure.<\/span><\/span><\/h2>

$16.8 trillion<\/span><\/span><\/h2>

Global wellness market 2024 (GWI)
\n\u2014faster growth than GDP.<\/p>\n<\/div><\/div>

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Every 3rd Pole <\/span><\/span><\/h2>

By 2040 will be over 60 years old.
\nLongevity economy is our reality.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

11 sectors<\/span><\/span><\/h2>

From hospitality and HR to real estate and medtech
\n\u2014wellness permeates every industry.<\/p>\n<\/div><\/div><\/div><\/div>

Market gap<\/span><\/span><\/h2>

Poland does not have a knowledge system for wellness
\neconomy. PIW&L fills this gap.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

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Four areas of PIW&L activity<\/span><\/span><\/h2>
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Research and Reports<\/span><\/span><\/h3>

The first cyclical reports in Poland on the wellness & longevity market\u2014data, not trends.<\/p>\n<\/div><\/div><\/div><\/div>

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PIW&L Academy<\/span><\/span><\/h3>

Educational programs for leaders and organizations\u2014wellness as a strategic competency.<\/p>\n<\/div><\/div><\/div><\/div>

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Innovation Hub<\/span><\/span><\/h3>

A space for longevity tech and digital health innovators\u2014from idea to implementation.<\/p>\n<\/div><\/div><\/div><\/div>

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Certification and Standards<\/span><\/span><\/h3>

A quality system for the wellness market in Poland\u2014because good standards build good markets.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

I want to learn about all PIW&L initiatives<\/span><\/i><\/a><\/div><\/div><\/div><\/div><\/div><\/section>
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Knowledge that changes the market.<\/span><\/span><\/h2>

One of the primary goals of PIW&L as a foundation is education. We do not teach for the sake of ideas\u2014we build competencies that genuinely change the strategies of companies, cities, and institutions.<\/p>\n

The wellness and longevity market in Poland is growing faster than awareness, standards, and workforce preparation. PIW&L fills this gap\u2014systematically,
\nbased on data and in dialogue with science.<\/p>\n<\/div><\/div>

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PIW&L Academy<\/span><\/span><\/h3>

Programs for leaders, managers, HR,
\nand local governments. Wellness Economy as a management competency, not a benefit.<\/p>\n<\/div><\/div><\/div><\/div>

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Knowledge Library<\/span><\/span><\/h3>

Articles, reports, and expert analyses available free of charge. Public knowledge as the institute’s mission.<\/p>\n<\/div><\/div><\/div><\/div>

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Educational Projects<\/span><\/span><\/h3>

Social programs, local initiatives,
\nand workshops. Access to knowledge regardless
\nof sector and location.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

I want to develop my team’s competencies<\/span><\/i><\/a><\/div>
I want to use the Knowledge Library<\/span><\/i><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/section>
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Poland deserves a systematic approach to health.<\/span><\/span><\/h2><\/div><\/div>

Your support ensures that research becomes reports, reports become decisions, and decisions become change.<\/p>\n

PIW&L operates as an independent foundation\u2014without public funds, without corporate owners. Our independence, which guarantees the reliability of reports and recommendations, depends on people who understand why it matters.<\/p>\n

Poland needs an institute that tells the truth about the wellness market\u2014based on data, not marketing. That serves society, not sells products. That builds standards, not circumvents them. This is the institute we are creating.<\/p>\n

We are that institute. Now we need you. <\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div>

$100<\/span><\/span><\/h3>
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finances one hour of analyst work on a market report<\/p>\n<\/div><\/div><\/div><\/div>

$500<\/span><\/span><\/h3>
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enables conducting a full expert interview<\/p>\n<\/div><\/div><\/div><\/div>

$1,000<\/span><\/span><\/h3>
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finances an educational module for one organization<\/p>\n<\/div><\/div><\/div><\/div><\/div>

$5,000<\/span><\/span><\/h3>
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allows publishing and distributing one industry report<\/p>\n<\/div><\/div><\/div><\/div>

$10,000<\/span><\/span><\/h3>
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finances a research cycle in one of the wellness and longevity economy sectors<\/p>\n<\/div><\/div><\/div><\/div>

Custom amount<\/span><\/span><\/h3>
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every contribution helps\u2014there is no minimum donation amount<\/p>\n<\/div><\/div><\/div><\/div><\/div>

I want to make a donation<\/span><\/i><\/a><\/div><\/div><\/div><\/div><\/div><\/section>
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By supporting PIW&L, you are investing in independent knowledge about health in Poland\u2014based on data, not marketing.<\/span><\/span><\/h3>

– Ma\u0142gorzata Heitzman-Lekki, Polish Institute of Wellness & Longevity<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

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We collaborate with institutions that are building the future of health in Poland.<\/span><\/span><\/h2>
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PIW&L News<\/span><\/span><\/h2>

PIW&L Research<\/span><\/span><\/h3>

A comprehensive study of the wellness market in Poland was conducted as part of an Executive MBA thesis at the Cracow School of Business at the Cracow University of Economics. The analysis, based on qualitative research and collaboration with representatives from business, academia, and industry organizations, provided strategic insights into the sector’s development potential and served as the starting point for the establishment of the Polish Institute of Wellness & Longevity.<\/p>\n<\/div><\/div>