{"id":868,"date":"2026-07-12T14:52:46","date_gmt":"2026-07-12T14:52:46","guid":{"rendered":"https:\/\/piwil.pl\/wellness-and-longevity-economy\/"},"modified":"2026-08-18T20:55:09","modified_gmt":"2026-08-18T20:55:09","slug":"wellness-and-longevity-economy","status":"publish","type":"page","link":"https:\/\/piwil.pl\/en\/wellness-and-longevity-economy\/","title":{"rendered":"Wellness and Longevity Economy"},"content":{"rendered":"
<\/div><\/div><\/div><\/div><\/section>

Wellness and Longevity Economy – two<\/span><\/span><\/h1>

sectors transforming the economy<\/span><\/span><\/h1>

Two different market logics – but a common denominator: health, quality of life
\nand longevity as the foundations of the modern economy. PIW&L researches
\nand organizes both sectors in Poland.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/section>

<\/div><\/div>

Wellness Economy is a structural shift<\/span><\/span><\/h2><\/div><\/div>

Wellness Economy is a global transformation focused
\non improving health, quality of life, and wellbeing. In 2024, its value reached $6.8 trillion\u2014more than global tourism and pharmaceuticals
\ncombined.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/section>

$6.8 trillion<\/span><\/span><\/h2>

Value of the global wellness
\nmarket (GWI 2024)<\/p>\n<\/div><\/div><\/div><\/div>

~$9.3 trillion<\/span><\/span><\/h2>

Forecast for 2030<\/p>\n<\/div><\/div><\/div><\/div>

11 sectors<\/span><\/span><\/h2>

Wellness Economy permeates the entire economy<\/p>\n<\/div><\/div><\/div><\/div>

#21<\/span><\/span><\/h2>

Poland’s ranking in the
\nGWI<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/section>

<\/div><\/div>

11 Wellness Economy sectors according to GWI<\/span><\/span><\/h2>

Beauty and Personal Care<\/span><\/span><\/h3>

personal care, cosmetics, spa<\/p>\n<\/div><\/div><\/div><\/div>

Healthy Nutrition and Supplementation<\/span><\/span><\/h3>

functional food, supplements<\/p>\n<\/div><\/div><\/div><\/div>

Mental Health<\/span><\/span><\/h3>

mental health, mindfulness, sleep<\/p>\n<\/div><\/div><\/div><\/div><\/div>

Wellness Real Estate<\/span><\/span><\/h3>

real estate designed for health<\/p>\n<\/div><\/div><\/div><\/div>

Medicine<\/span><\/span><\/h3>

traditional and alternative<\/p>\n<\/div><\/div><\/div><\/div>

Longevity<\/span><\/span><\/h3>

longevity, longevity tech, anti-aging<\/p>\n<\/div><\/div><\/div><\/div><\/div>

Physical Activity<\/span><\/span><\/h3>

sports, fitness, movement technologies<\/p>\n<\/div><\/div><\/div><\/div>

Wellness Tourism<\/span><\/span><\/h3>

health and spa tourism<\/p>\n<\/div><\/div><\/div><\/div>

Workplace Wellbeing<\/span><\/span><\/h3>

employee wellbeing, HR wellness<\/p>\n<\/div><\/div><\/div><\/div><\/div>

Preventive Medicine<\/span><\/span><\/h3>

Public health, prevention, preventive diagnostics<\/p>\n<\/div><\/div><\/div><\/div>

Spa and Thermal Springs<\/span><\/span><\/h3>

spa and wellness facilities, thermal springs, balneology, water therapies<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

<\/div><\/div>

Poland on the Wellness Economy map<\/span><\/span><\/h2><\/div><\/div>

Poland is a market with high growth potential and simultaneously one of the least systematically developed wellness markets in Europe. We have strong traditions in spa tourism and a growing fitness segment
\n– but we lack data, standards, and strategic thinking about wellness
\nas a sector.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/section>

Longevity Economy<\/span><\/span><\/h2>

Longevity Economy is not the future. It is the present.
\nLongevity Economy is a global sector encompassing all products, services, technologies, and business models supporting healthy, active, and long life. It is a structural shift in the economic model driven by demographics, healthcare costs, and new consumer expectations.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

\"\"<\/div><\/div><\/div><\/div><\/div><\/div><\/section>
<\/div><\/div>

3 drivers of the Longevity Economy<\/span><\/span><\/h2>

Wellness functions as a system of interconnected vessels – no dimension exists in isolation from the others.<\/p>\n<\/div><\/div><\/div><\/div>

\n\n<\/svg>\n<\/div>

Aging Societies<\/h3>

changing labor market structure, new consumer needs, pressure on pension systems<\/p>\n<\/div><\/div><\/div>

<\/div><\/div>
\n\n<\/svg>\n<\/div>

Changing Consumer Expectations<\/h3>

people want to live longer in health and vitality – this creates new market demand<\/p>\n<\/div><\/div><\/div>

<\/div><\/div>
\n\n<\/svg>\n<\/div>

Rise of Lifestyle Diseases<\/h3>

Diabetes, depression, burnout – prevention and lifestyle management as a response<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

<\/div><\/div>

5 key areas for business<\/span><\/span><\/h2><\/div><\/div>
<\/div><\/div><\/div>

Longevity Tech<\/span><\/span><\/h3>

biotechnology, wearables, AI
\nin diagnostics, digital health<\/p>\n<\/div><\/div><\/div><\/div>

Longevity in Hospitality<\/span><\/span><\/h3>

new standard for premium facilities –
\nhealth protocols and diagnostics<\/p>\n<\/div><\/div><\/div><\/div>

Longevity in HR<\/span><\/span><\/h3>

multigenerational teams,
\nenergy and health management of staff<\/p>\n<\/div><\/div><\/div><\/div><\/div>

Longevity in Cities<\/span><\/span><\/h3>

smart city, age-friendly
\ninfrastructure, senior activity<\/p>\n<\/div><\/div><\/div><\/div>

Longevity in Finance<\/span><\/span><\/h3>

insurance and financial products
\nfor longer, healthier life<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

\n\n<\/svg>\n<\/div>
<\/div><\/div>

The Wellness Economy and the Longevity Economy are new, strategic megatrends of the economy \u2013 Poland must define, organize, and monitor them.<\/span><\/span><\/h3>

– Ma\u0142gorzata Heitzman-Lekki, Polish Institute of Wellness & Longevity<\/p>\n<\/div><\/div><\/div><\/div><\/div>

<\/div>
I want to know how these sectors are transforming my industry<\/span><\/i><\/a><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"give_campaign_id":0,"footnotes":""},"class_list":["post-868","page","type-page","status-publish","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t