PIW&L is an independent center for knowledge and analysis of the wellness & longevity market in Poland. We do not comment on the market.
We organize it.
Building a knowledge system for wellness and longevity in Poland
Knowledge and data that build trust
The wellness market requires a common language, precise definitions, and clear standards. We organize knowledge so it can develop consciously and responsibly.
Longevity – the architecture of life, work, and space
By 2040, every third Pole will be over 60 years old. Longevity economy is a reality for which Poland must be prepared. The goal is to improve quality of life—understood as health, vitality, and sense of purpose.
$6.8 trillion
Value of the global wellness market (GWI 2024)
11 sectors
Wellness economy permeates the entire economy
2025
Year of establishment. The first knowledge center in Poland
GWI
We operate according to Global Wellness Institute standards
PIW&L is science • business • longevity
The Polish Institute of Wellness & Longevity is an independent center for knowledge, data,
and analysis of the wellness & longevity market in Poland. We operate as a think tank
and strategic platform at the intersection of science, business, and innovation.
We connect what Poland needs most in the area of health
and well-being: reliable data, a scientific approach, and practical implementation.
We do not comment on the market. We organize it.
Three areas. One goal:
to improve the quality
of health and life of Poles.
WELLNESS
We organize, define, and develop the wellness market in Poland—through research, standards, and market education. Wellness is not a spa. It is the infrastructure of quality of life.
LONGEVITY
We are building the foundations of longevity economy in Poland—connecting demography, technology, and new business models. Longevity begins with decisions made today.
KNOWLEDGE AND DATA
The first center in Poland for analysis of the wellness & longevity market—reports, benchmarks, trend mapping. Without data, there is no strategy.
Wellness economy is changing the market structure.
$16.8 trillion
Global wellness market 2024 (GWI)
—faster growth than GDP.
Every 3rd Pole
By 2040 will be over 60 years old.
Longevity economy is our reality.
11 sectors
From hospitality and HR to real estate and medtech
—wellness permeates every industry.
Market gap
Poland does not have a knowledge system for wellness
economy. PIW&L fills this gap.
Four areas of PIW&L activity
Research and Reports
The first cyclical reports in Poland on the wellness & longevity market—data, not trends.
PIW&L Academy
Educational programs for leaders and organizations—wellness as a strategic competency.
Innovation Hub
A space for longevity tech and digital health innovators—from idea to implementation.
Certification and Standards
A quality system for the wellness market in Poland—because good standards build good markets.
Knowledge that changes the market.
One of the primary goals of PIW&L as a foundation is education. We do not teach for the sake of ideas—we build competencies that genuinely change the strategies of companies, cities, and institutions.
The wellness and longevity market in Poland is growing faster than awareness, standards, and workforce preparation. PIW&L fills this gap—systematically,
based on data and in dialogue with science.
PIW&L Academy
Programs for leaders, managers, HR,
and local governments. Wellness Economy as a management competency, not a benefit.
Knowledge Library
Articles, reports, and expert analyses available free of charge. Public knowledge as the institute’s mission.
Educational Projects
Social programs, local initiatives,
and workshops. Access to knowledge regardless
of sector and location.
Poland deserves a systematic approach to health.
Your support ensures that research becomes reports, reports become decisions, and decisions become change.
PIW&L operates as an independent foundation—without public funds, without corporate owners. Our independence, which guarantees the reliability of reports and recommendations, depends on people who understand why it matters.
Poland needs an institute that tells the truth about the wellness market—based on data, not marketing. That serves society, not sells products. That builds standards, not circumvents them. This is the institute we are creating.
We are that institute. Now we need you.
$100
finances one hour of analyst work on a market report
$500
enables conducting a full expert interview
$1,000
finances an educational module for one organization
$5,000
allows publishing and distributing one industry report
$10,000
finances a research cycle in one of the wellness and longevity economy sectors
Custom amount
every contribution helps—there is no minimum donation amount
By supporting PIW&L, you are investing in independent knowledge about health in Poland—based on data, not marketing.
– Małgorzata Heitzman-Lekki, Polish Institute of Wellness & Longevity
We collaborate with institutions that are building the future of health in Poland.
PIW&L News
PIW&L Research
A comprehensive study of the wellness market in Poland was conducted as part of an Executive MBA thesis at the Cracow School of Business at the Cracow University of Economics. The analysis, based on qualitative research and collaboration with representatives from business, academia, and industry organizations, provided strategic insights into the sector’s development potential and served as the starting point for the establishment of the Polish Institute of Wellness & Longevity.
Work is underway on the first report
We have begun work on the first report dedicated to the wellness market in Poland. The publication will be based on secondary data analysis and a review of domestic and international sources. The report’s objective is to create a reliable picture of the market and identify directions for its further development.
1. Official registration of PIW&L
The Polish Institute of Wellness & Longevity (PIW&L) was officially registered on October 24, 2025. The Institute was established as an independent research and educational initiative whose mission is to develop knowledge about the wellness and longevity economy in Poland. Our activities include education, market research, and the creation of analyses and reports supporting the development of organizations, businesses, and the public sector.
2. Longevity Leadership
Work has begun on launching the postgraduate program Longevity Leadership—an initiative dedicated to the role of wellness and longevity in contemporary leadership. The program will be implemented in collaboration with academic and business partners. We will present project details soon.
Findings from expert research
As part of a research project conducted during Executive MBA studies, 11 in-depth interviews were carried out with representatives of key sectors of the wellness market in Poland. The research results indicated the need for better knowledge integration, development of standards, and systematic collection of data on the wellness and longevity market. These findings became one of the inspirations for establishing the Polish Institute of Wellness & Longevity.
We are on social media
We invite you to follow the official profiles of the Polish Institute of Wellness & Longevity on LinkedIn and Instagram. We publish information about our projects, research, events, and the latest trends in wellness and longevity.
Stay up to date and support the growth of a community focused on knowledge, health, and longevity.
