Two different market logics – but a common denominator: health, quality of life
and longevity as the foundations of the modern economy. PIW&L researches
and organizes both sectors in Poland.
Wellness and Longevity Economy – two
sectors transforming the economy
Wellness Economy is a structural shift
Wellness Economy is a global transformation focused
on improving health, quality of life, and wellbeing. In 2024, its value reached $6.8 trillion—more than global tourism and pharmaceuticals
combined.
$6.8 trillion
Value of the global wellness
market (GWI 2024)
~$9.3 trillion
Forecast for 2030
11 sectors
Wellness Economy permeates the entire economy
#21
Poland’s ranking in the
GWI
11 Wellness Economy sectors according to GWI
Beauty and Personal Care
personal care, cosmetics, spa
Healthy Nutrition and Supplementation
functional food, supplements
Mental Health
mental health, mindfulness, sleep
Wellness Real Estate
real estate designed for health
Medicine
traditional and alternative
Longevity
longevity, longevity tech, anti-aging
Physical Activity
sports, fitness, movement technologies
Wellness Tourism
health and spa tourism
Workplace Wellbeing
employee wellbeing, HR wellness
Preventive Medicine
Public health, prevention, preventive diagnostics
Spa and Thermal Springs
spa and wellness facilities, thermal springs, balneology, water therapies
Poland on the Wellness Economy map
Poland is a market with high growth potential and simultaneously one of the least systematically developed wellness markets in Europe. We have strong traditions in spa tourism and a growing fitness segment
– but we lack data, standards, and strategic thinking about wellness
as a sector.
Longevity Economy
Longevity Economy is not the future. It is the present.
Longevity Economy is a global sector encompassing all products, services, technologies, and business models supporting healthy, active, and long life. It is a structural shift in the economic model driven by demographics, healthcare costs, and new consumer expectations.
3 drivers of the Longevity Economy
Wellness functions as a system of interconnected vessels – no dimension exists in isolation from the others.
5 key areas for business
Longevity Tech
biotechnology, wearables, AI
in diagnostics, digital health
Longevity in Hospitality
new standard for premium facilities –
health protocols and diagnostics
Longevity in HR
multigenerational teams,
energy and health management of staff
Longevity in Cities
smart city, age-friendly
infrastructure, senior activity
Longevity in Finance
insurance and financial products
for longer, healthier life
The Wellness Economy and the Longevity Economy are new, strategic megatrends of the economy – Poland must define, organize, and monitor them.
– Małgorzata Heitzman-Lekki, Polish Institute of Wellness & Longevity