We are the first center in Poland for knowledge, data, and analysis of the wellness & longevity market – an independent think tank and strategic platform at the intersection of science, business, and innovation.
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Your support turns research into reports, reports into decisions, and decisions into change.
I want to support our mission
Thank you for your willingness to support us! Please use the account number below to make a donation.
Account Number:
33 1600 1462 1772 5621 1000 0001
Polski Instytut Wellness & Longevity
al. Powstania Warszawskiego 15, 31-539 Kraków
After making the transfer, we would be grateful for an email to: kontakt@piwil.pl
I want to support our mission
Thank you for your willingness to support us! Please use the account number below to make a donation.
Account Number:
33 1600 1462 1772 5621 1000 0001
Polski Instytut Wellness & Longevity
al. Powstania Warszawskiego 15, 31-539 Kraków
After making the transfer, we would be grateful for an email to: kontakt@piwil.pl
I want to support our mission
Thank you for your willingness to support us! Please use the account number below to make a donation.
Account Number:
33 1600 1462 1772 5621 1000 0001
Polski Instytut Wellness & Longevity
al. Powstania Warszawskiego 15, 31-539 Kraków
After making the transfer, we would be grateful for an email to: kontakt@piwil.pl
I want to support our mission
Thank you for your willingness to support us! Please use the account number below to make a donation.
Account Number:
33 1600 1462 1772 5621 1000 0001
Polski Instytut Wellness & Longevity
al. Powstania Warszawskiego 15, 31-539 Kraków
After making the transfer, we would be grateful for an email to: kontakt@piwil.pl
I want to support our mission
Thank you for your willingness to support us! Please use the account number below to make a donation.
Account Number:
33 1600 1462 1772 5621 1000 0001
Polski Instytut Wellness & Longevity
al. Powstania Warszawskiego 15, 31-539 Kraków
After making the transfer, we would be grateful for an email to: kontakt@piwil.pl
I want to support our mission
Thank you for your willingness to support us! Please use the account number below to make a donation.
Account Number:
33 1600 1462 1772 5621 1000 0001
Polski Instytut Wellness & Longevity
al. Powstania Warszawskiego 15, 31-539 Kraków
After making the transfer, we would be grateful for an email to: kontakt@piwil.pl
PLN 10,000
Custom amount
Who we are
The Polish Institute of Wellness & Longevity (PIW&L) is an independent foundation operating as a center for knowledge, analysis, and standards for the wellness & longevity market in Poland. We support companies, institutions, and organizations in designing solutions that address real social needs and the challenges of the modern economy.
We combine
Why PIW&L was founded
Wellness has ceased to be a trend – it has become a real factor in economic development. For years, however, Poland lacked an institution that would systematically study this sector, organize data, and create a common language for business, cities, and decision-makers.
PIW&L was established to fill this gap: not with individual reports or events, but as a permanent knowledge center for the wellness & longevity market in Poland.
I will do everything to make wellness a conscious, measurable, and strategic element of Poland’s development – socially and economically.”
– Małgorzata Heitzman-Lekki, President of the Management Board of PIW&L
The direction in which we are changing the way we think about health
MISSION
Strategic transformation of the approach to health, well-being, and longevity in Poland – through the development of the wellness market as a significant variable influencing 11 economic sectors and a real competitiveness factor for business, cities, and institutions.
We want Poland to become a leader in wellness & longevity in Central and Eastern Europe – a country that attracts investment in the health and quality of life sector, develops innovations in the longevity area, and sets standards for the region.
VISION
Poland, where health, mental resilience, and quality of life are an integral part of the strategies of companies, organizations, and cities – not as a benefit, but as the foundation of a modern economy.
We work to make wellness and longevity a measurable, conscious, and managed area of social and economic development – and not just a trend or marketing slogan.
Our values
Social responsibility
We treat health and well-being as social and economic capital. We create solutions that respond to people’s real needs, reduce health inequalities, and build long-term value for society and the economy.
Scientific integrity and credibility
We are building the foundations of the longevity economy in Poland – combining demographics, technology, and new business models. Longevity begins with decisions made today.
Innovation and modern prevention
We support technologies and solutions
that redefine how companies, cities, and institutions approach health and quality of life. Longevity tech, digital health, health prevention – innovation as a tool for building market advantage.
Accessibility and inclusivity
Wellness and longevity cannot be a niche product. We simplify language, educate, and create models implemented
in various sectors and contexts
– from large cities to local
communities. Accessibility is a prerequisite for market development.
Transparency and ethics
We operate based on transparency, accountability, ESG standards, and ethical business practices. We publish an annual activity report. We do not accept partnerships that compromise our independence. Trust is the foundation of the future market.
Cooperation and community
PIW&L was established as a platform connecting science, business, public institutions, and innovators. We build an ecosystem where knowledge genuinely translates into action. Cooperation is not an option – it is a principle we rely on.
Strategic goals
Market education and competence development
Wellness & Longevity Academy for leaders, managers, HR, developers, and local governments. Management education, not soft skills training.
Research, data, and market reports
The first center for wellness & longevity market analysis in Poland. Cyclical sectoral reports, benchmarks, and a trend map.
Strategic partnerships and systemic impact
We connect business, science, local governments,
and the public sector. Pilot programs in cities and regions. Wellness as an element of development strategy.
Innovation and technology development
Longevity Innovation Hub
– a space for startups, R&D,
and digital health solutions. We shorten the path from idea to implementation.
Certification and quality standards
A system of trust and quality for the wellness market. Standards, certification, and audits – because good standards build good markets.
Social impact and public education
Social campaigns, local projects, accessibility programs. Wellness as a right – not a privilege.
Founders and Leaders of PIW&L
The Foundation is created by people. PIW&L’s credibility begins with the competence, experience, and commitment of our team.
President of the Management Board of PIW&L
Małgorzata Heitzman-Lekki
An Executive MBA graduate (Cracow School of Business / UEK)
with modules at Normandie Business School (Paris) and AESE Business School (Portugal). Master of Spa Tourism and Biological Regeneration, licensed cosmetologist. Global Wellness Institute Ambassador since 2024 – the first such role in Poland. Certified Existential Wellness Life Coach (UK). PhD candidate at the Cracow University of Economics in the field of wellness economy and organizational strategy.
Over 15 years of experience in the Beauty & Pharma sectors and 13 years
in running her own business. Head and co-organizer of the innovative postgraduate program Longevity Leadership – the first such program in Poland, implemented at the Cracow School of Business UEK.
Areas of expertise: Wellness economy and wellness strategies for organizations · Longevity Leadership and academic education · Luxury hospitality · Development of the wellness & longevity market in Poland
Vice President of the Management Board of PIW&L
Agnieszka Piwowarczyk
A manager with over 17 years of experience in international corporate structures. An Executive MBA graduate (Cracow School of Business / UEK) and studies in foreign trade, finance and accounting, and human resource management – an education that translates into the ability to combine strategic perspective with operational rigor.
Specializes in end-to-end risk management, process transformation, and automation and digitalization of operations. She built competencies in environments requiring precision, scalability, and responsibility for complex organizational systems.
At PIW&L, she brings a strategic, analytical, and systemic approach
– at the intersection of wellness, longevity economy, modern management,
and conscious leadership.
Areas of expertise: Risk management · Operational transformation · Business models for wellness & longevity economy · Financial strategies · Sustainable organizational development · Servant Leadership.
Vice President of the Management Board of PIW&L
Monika Firlińska
An Executive MBA graduate (Cracow School of Business / UEK) with modules at Normandie Business School (Paris) and AESE Business School (Portugal), and degrees in Biology and Earth Sciences (Jagiellonian University). Certified ACTP ICF Coach in life & business, including team coaching, executive, and strategic coaching.
She has 18 years of experience in international organizations in the areas of key risk management (license to operate), international trade compliance import/export, anti-money laundering and sanctions evasion, digitalization, and project management.
PhD candidate at the Cracow University of Economics in the field of human capital management enhanced by coaching and education in postgraduate MBA and EMBA programs. Promoter of conscious and ethical leadership. President of the EMBA&MBA HUB Association, a nationwide and inter-university think tank connecting business – science – investors – NGOs and administration.
Founder of her own brand – Exclusive Mindset, a space for identity transformation and growth in leadership maturity – for those who seek not more, but deeper, where quality meets consciousness.
Areas of expertise: Conscious leadership and mental wellness · Coaching and strategic consulting · Mental health and well-being in organizations · Risk management – Trade Compliance & ABC / AML · Human capital management