The Council ensures that PIW&L reports, recommendations, and standards are based on sound knowledge – not on opinion or marketing narrative. It is a body that provides substantive direction to the institute’s activities.
What is the PIW&L Council?
The PIW&L Scientific and Expert Council is a group of experts combining academic knowledge with market experience – representing key areas of the wellness and longevity market. The Council is not a governing body of the institute. It is its intellectual backbone.
4 functions of the Council
Quality guarantor
The Council reviews PIW&L’s research methodology and key reports. Every recommendation from the institute is verified for reliability.
Link between science and market
A unique combination of academic environment and business practice – not an academic council, not a business council, but a competence council.
Strategic Direction
The Council participates in defining PIW&L priorities and formulating systemic recommendations.
Institutional authority
The presence of recognized experts builds media, partner, and decision-maker trust in PIW&L.
10 areas of expertise
Public Health & Prevention
prevention systems, health policies, impact of lifestyle on population health
Wellness Economy & Market
market structure, GWI sectors, business models, trends, growth potential
Mental Health & Resilience
mental wellness, stress management, psychological well-being
Longevity & Demography
aging processes, economics of aging, demographic impact on the economy
Labor Market & Organizational Well-being
mental health at work, burnout, organizational resilience
Real Estate, Urban Planning & Environment
wellness real estate, space design, health-friendly cities
Health Technologies & Innovations
longevity tech, digital health, AI in diagnostics, wearables
Education & Competence Development
health education models, future competencies, managerial education
ESG & Responsibility
wellness real estate, space design, health-friendly cities
Public Policies & Strategies
regulations, development strategies, health policies, systemic impact
The PIW&L Council is an architecture of competencies built around the real challenges of the market and society.”
– Małgorzata Heitzman-Lekki, Polish Institute of Wellness & Longevity
Your knowledge can shape the direction of the wellness market in Poland.
PIW&L invites experts, scientists, and practitioners,
for whom wellness and longevity are not a trend – but an area of real knowledge and responsibility.
Each expert in the PIW&L Council has specific tasks – they consult, provide opinions
and participate in projects. The Council operates without the influence of commercial partners. Intellectual independence is a condition for membership.

